The Full Story
About
I’m Liana Moisescu , the creator of Lumin Design. My journey in graphic design began in 2012, when I first started entering design competitions. Very quickly, I discovered my passion for book cover design—a passion that has since grown into a fulfilling career. Over the years, I’ve had the privilege of working with clients from around the world, gaining extensive experience across a wide variety of book genres. What began as a creative pursuit has become a profession I’m truly grateful for. Along the way, I’ve continued to learn, evolve, and expand my skills, now also creating brochures, social media content, print materials, banners, and more.
Mission
My mission is to create designs that are not only visually beautiful but also meaningful and impactful. Nothing compares to the sense of pride I feel when I bring an idea to life, and that pride is even greater when my work helps clients feel understood, supported, and delighted. For me, true success lies in creating designs that inspire, resonate, and leave a lasting impression—while ensuring that client satisfaction is always at the heart of the process.
Vision
My vision is to embrace the idea that design is subjective and that beauty can be found in every step of the creative journey. I believe in looking beyond the obvious, thinking outside the box, and bringing fresh, playful ideas to life. For me, design should not only be about aesthetics but also about curiosity, exploration, and enjoyment throughout the process. At the core of this vision lies clear and meaningful communication with clients—ensuring I deeply understand their needs and translate them into designs that feel both personal and inspiring.
